An integrated Marketing and Self-Publishing System

It’s the age of self expression, self publishing, and conversation. It is a manifestation of web2.0 tech-enablers unlocking existing human needs such as Self-Actualization – a need for creativity, spontaneity, and acceptance of facts (Maslow’s Hierarchy of Needs) 

Self-publishing has made experts of us all; books give the “little guy” a chance to publish a comparable product. All of us can have podiums just as nice as The New York Times now. And while this may be a good thing, it comes with a large asterisk.

Beyond the actual publishing, is the marketing – major commercial publishing houses offer first-time authors next to nothing in terms of promotion. You STILL have to promote and publicize and support your work yourself – and even the big guys will tell you that you need a blog. 

LifeTrackers provides a medium that helps you storytelling, branding, dialoging, and connecting with your audience the minute your book idea is conceived or even before you know that you have a book idea!   Because we’re neck-deep in an age of self-expression without reflection, we are throwing but not catching.  LifeTrackers tracks and catches your self-expression, ideas, and actions as they happen; it helps you weave out themes, reflect on what are enticing and coherent stories, connect and grow your audience community as it happens. 

In a nutshell, LifeTrackers is a storytelling, branding, dialoging, and connecting medium for self-publishing.

Collective Self-Publishing

As you know, trends are often a manifestation of new enablers unlocking existing human needs. Enabled by the abundance of web 2.0 services, we now witness an emerging consumer trend: “life-caching and collective self-publishing!”

Life Trackers is a web 2.0 service that offers collective and solo self-publishing services for free. With Life Trackers, turning life experiences into a published book is as simple as sending an email. While self-publishing is nothing new, Life Trackers also allows any number of people to co-author and collectively self-publish books. For example, it can be a collection of many of the world’s leading marketers, writers, thinkers and creative innovators co-authoring a book for charity or children’s education. It can be a fascinating experiment for the wisdom of the crowd, and enable the ferocious speed of collective self publishing.